Form vs. Content

Same Form, Different Content

Czech liquor bench ad, "Get Closer."

IKEA bench ad "A little fabric goes a long way."

Slim Fast bench ad

Kit Kat bench ad

All of these advertisements use a bench in different creative ways to convey a specific message about their product to consumers. The first ad is a liquor advertisement, their slogan is that their alcohol brings people closer so, they designed a bench to do just that. The second ad is for IKEA which showcases a very stylish use of their fabric which can make dingy furniture much more appealing. The third ad is from Slim Fast which is essentially a 'skinny' bench, and the goal of their product to make one lose weight. The last ad is from Kit Kat which makes the bench look like candy by painting it a milk chocolate color and making it look smooth. It's important this bench stays clean so that their product still looks appealing enough to eat.